Curves International is a franchise that operates women’s gyms and weight-management classes. It specializes in a complete strength-training and cardiovascular workout that can be completed in only 30 minutes. Their current slogan is "Curves: The Power to Amaze Yourself".
The Curves gym franchise is owned by Gary and Diane Heavin. The Heavins conceived of Curves as a gym that would appeal to women who needed a workout that was easy, fast, and safe. Curves markets itself as a gym that is unintimidating and accepting of all shapes and sizes, and as such tends to attract women who are older, overweight or out of shape, or who have never been a member of a gym before.